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How Digital is Disrupting Specialty Chemical Sales and Marketing
November 19, 2018 0 Comments

How Digital is Disrupting Specialty Chemical Sales and Marketing

The Millennials are taking over and they demand technology. The old-school world of handshake sales is fading away in part because of the industry’s changing workforce. Companies that don't focus their marketing to digital sales channels are at serious risk of being outmaneuvered by more agile competitors.

7 Mistakes Not to Make on Your Chemical Website Makeover
November 05, 2018 0 Comments

7 Mistakes Not to Make on Your Chemical Website Makeover

Instead of all of the corny stuff that plagued websites in the 90s, we still see things that make most visitors cringe – some related to design and other to the user experience. Here’s a look at 7 things you should never do on your chemical website:

The Death of the Chemical Distributor?
December 04, 2018 0 Comments

The Death of the Chemical Distributor?

The fear of an internet giant entering the value chain and establishing a marketplace is all everyone seems to be discussing these days. Is this a threat?