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Sales and Marketing in the Fragmented World of Chemicals
3 Ways Chemical Distributors Can Jumpstart Their Digital Marketing in 2018
January 16, 2018 1 Comments

3 Ways Chemical Distributors Can Jumpstart Their Digital Marketing in 2018

Digital marketing can be a challenge for chemicals distributors that have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Here is 3 ways distributors can jumpstart their B2B digital marketing:

How Digital is Disrupting Specialty Chemical Sales and Marketing
January 09, 2018 0 Comments

How Digital is Disrupting Specialty Chemical Sales and Marketing

The Millennials are taking over and they demand technology. The old-school world of handshake sales is fading away in part because of the industry’s changing workforce. Companies that don't focus their marketing to digital sales channels are at serious risk of being outmaneuvered by more agile competitors.

7 Mistakes Not to Make on Your Chemical Website Makeover
January 04, 2018 0 Comments

7 Mistakes Not to Make on Your Chemical Website Makeover

Instead of all of the corny stuff that plagued websites in the 90s, we still see things that make most visitors cringe – some related to design and other to the user experience. Here’s a look at 7 things you should never do on your chemical website: