• Digital Marketing

Digital marketing can be a challenge for chemicals distributors that have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Here is 3 ways distributors can jumpstart their B2B digital marketing:

• Digital Marketing

Instead of all of the corny stuff that plagued websites in the 90s, we still see things that make most visitors cringe – some related to design and other to the user experience. Here’s a look at 7 things you should never do on your chemical website:

• Chemical Distribution

The fear of an internet giant entering the value chain and establishing a marketplace is all everyone seems to be discussing these days. Is this a threat?

• Sales & Marketing

I spend many hours every day researching chemical distribution and manufacturing companies and find that there are very few who have gotten their website and digital structure right. Don’t get fooled into believing that the visual appearance of your website will help you get customers or increase traffic.